One of the biggest misconceptions surrounding alternative assets is that buying something scarce or desirable is enough to make it a good investment. It isn't. An asset can appreciate significantly on paper, but ultimately an investment return is only realised when somebody is prepared to buy it. For that reason, at EWI Group we think about the potential exit before we make the investment.

Is the wine market going up or down? At EWI Group, we believe there is a more important question: Where is the market wrong? Fine wine is not a single, perfectly efficient market…

As investors look beyond traditional financial markets for diversification, tangible assets have attracted increasing attention. Within this universe, rare whisky, and in particular mature whisky casks, present an unusual but investment proposition.